For the first time in the 18 year history of the exclusive Lavazza Calendar, the visual and musical arts intertwine to celebrate Italy’s exuberant and uplifting history and culture. One of Italy’s most famous and emotional pieces of music, Nessun Dorma, is the original inspiration behind the 2010 Lavazza Calendar shot by British fashion photographer Miles Aldridge.

Like Vogue, Pirelli and Campari, Lavazza is one of a handful of leading European brands celebrating photography, art and fashion with the production of a limited edition calendar, copies of which are shared with an exclusive audience. For art and photography enthusiasts throughout the world, the annual presentation of a new Lavazza Calendar has become a highly anticipated event with past photographers including Helmut Newton, David LaChapelle and Annie Leibovitz.

The 2010 Lavazza Calendar is no exception; Aldridge conducted an ensemble of six supermodels to orchestrate a set of seven bright, colourful and provocative images which use as a central theme classic Italian songs such as ‘O Sole Mio and Nessun Dorma.

In total six Italian songs inspired the images for the 2010 Lavazza Calendar – musical classics Nessun Dorma, ‘O Sole Mio, Giuseppe Verdi’s Va’ Pensiero, Fred Buscaglione’s Guarda che Luna, Sarah Brightman and Andrea Bocelli’s international hit, Time to Say Goodby (Con Te Partirò in Italian), and Baciami Piccina.

To shoot the calendar, Aldridge transformed Italy’s Cinecittà film studios in Rome into a fantasy wonderland to provide the requisite setting for his noted ‘Futuretrò’ look, which draws inspiration from cult Italian films such as La Dolce Vita and La Strada.

The faces of supermodels Bianca Balti, Lydia Hearst, Georgia Frost, Daisy Lowe, Alexandra Tomlinson and Alek Alexeyeva were incorporated into the calendar’s images and each subject tells the story of the song at its heart.

Lavazza continues its support of fashion and the arts in Australia through sponsorship of leading events and organisations such as the National Gallery of Victoria, Sydney Opera House and the Lavazza Italian Film Festival. The New Year marks an exciting new calendar of arts and fashion events for Lavazza beginning with the L’Oreal Melbourne Fashion Festival 2010 (March 14 – 21).

Lavazza is the official coffee partner of L’Oreal Melbourne Fashion Festival 2010.

Lavazza has great pleasure in announcing we recently became a Sponsor of Taronga Conservation Society Australia. The Taronga Conservation Society Australia is responsible for the operation of Taronga and Taronga Western Plains Zoos and is recognised by the World Conservation Organisation as a leader in the world zoological community. Lavazza’s sponsorship provides valuable support to the Taronga Conservation Society Australia’s contribution to conservation research, breeding and education projects around the world.Lavazza is served at all Taronga Zoo outlets. View Taronga and Taronga Western Plains Zoos’ website at: www.taronga.org.au

Lavazza has renewed it’s longstanding sponsorship involvement with the Sydney Opera House. Building on a relationship that started almost 5 years ago.

Concert goers can enjoy a Lavazza coffee in the bar outlets located in the Concert Hall, Opera Theatre and Lavazza is also served at Sidewalk Café in the Opera House’s lower level.

For Italians, espresso can only be enjoyed my way or, ‘A Modo Mio’. And now, Lavazza, lets you create a café quality experience at home with the new A Modo Mio coffee capsule machine.
 
Anyone can be a barista at the touch of a button with A Modo Mio. The stylish and compact unit packs considerable punch, delivering the perfect espresso every time.
 
Lavazza A Modo Mio’s capsules hold 7.5g of authentic Italian coffee – which is a barista’s perfect measure! Lavazza’s beans are ground with laser precision specifically for the machine and the vacuum sealed packaging guarantees absolute freshness.

There are 4 flavours within the Lavazza Capsule range to choose from:

APPASSIONATAMENTE made with ‘passion’ – this is A Modo Mio’s strongest blend and creates dark, velvety and full-bodied coffee.

DELIZIOSAMENTE translates to ‘delightful’ in Italian and offers a medium-strength, well rounded delicate and smooth experience.

CAFÉ CREMA DOLCEMENTE tastes just as it sounds – A Modo Mio’s mildest blend is exceptionally smooth and creamy.

CREMOSAMENTE DEK is a smooth and aromatic decaffeinated choice.

Lavazza’s latest home coffee machine is an affordable luxury celebrating Italian style. From April 2009, the Lavazza A Modo Mio coffee capsule machine and capsule range will be available in Myer stores nationally.

For more details lavazzamodomio.com