Since its inception in 1895, Lavazza has remained true to the principals of producing the finest quality espresso, which has been a favourite of Australian coffee connoisseurs since the 1960’s.

Paying homage to the brand’s heritage and its home city of Torino, Italy, the Lavazza packs’ fresh, new style will have the familiar white Lavazza logo on a blue background. All packs now contain easy-to-read information, with clear indicators of roasting style, strength, body and aroma, as well as the recommended method of preparation.

From the intense Caffe Espresso to the full-bodied Crema e Gusto and the mild Crema e Aroma, our re-released range is sure to meet the growing needs of all sophisticated Australian coffee drinkers” says Lavazza Marketing Manager, John Russell Storey.

For home baristas wishing to replicate the Lavazza café experience in their own kitchen, Lavazza are extending their popular Il Perfetto blend to include both ground and beans, especially for use in home espresso machines.

Lavazza are also proud to announce the introduction of an exclusive premium blend for the Australian market. The passion of founder Luigi Lavazza is reflected in his grandson Emilio, who has personally chosen a selection of the world’s finest coffee beans to produce Lavazza’s Signature blend. It has a subtlety and finesse with an underlying strength of flavour and aroma, perfect for the coffee connoisseur.

Lavazza presents this new look and quality blends, the result of extensive discussion with Australian coffee lovers, to offer greater choice to those who want to experience authentic Italian quality coffee.